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E-Commerce Toy Sellers Concern in Supply Chains – Benefit from the Boost in Early Sales


E-Commerce Toy Sellers Concern in Supply Chains – Benefit from the Boost in Early Sales

Do You Share Other Retailer Concerns?

Digital Commerce 360 pre holiday survey of retailers found 3 main concerns:

– Increasing costs

– Timely stock delivery

– Securing sufficient inventory to satisfy demand

Toy sellers can take 50% of their yearly sales in the festive season, and 41% asked said that their top concern was securing enough stock.

Supply chain concerns are also shared by the consumer…are you taking advantage?

President and Co-Founder of Fat Brain Toys said that “The calendar turned to October and things have taken off like a rocket.” He puts this early surge down to consumers hearing about potential supply chain issues. Fat Brain Toys would usually wait until November 1st to start it’s marketing campaigns for Christmas, but had already sent out it’s holiday gift guide by October 20th this year.

How to Maximise Every Sales Opportunity

If you’re seeing an early rise in sales and enquiries, be sure that you’re maximising every opportunity to sell and really benefiting from consumer concerns over stock shortages. If you have an enquiry phone line (and you should!) don’t feel that you’re too busy or too stretched to man it, people rarely leave a message, instead they’ll simply turn to one of your competitors.

Let us handle your incoming calls, we can deal with your enquries, take orders, and even process payments using your own online payment system. We can track deliveries and even chase up orders. Unlike hiring your own staff, we can act as an overflow, lending a hand when you need us, and leaving you to it when you’ve got it all under control. There’s no breaks in our service for lunch, sickness or holidays, and we can offer you support over extended business hours, even 24/7 if you need it – boosting your customer service support and helping you stand out from your competitors.

To find out more about e-commerce support you can read our short blog, or to find out how we can help your retail business, call 01273 741400 and talk to a member of our friendly team today.

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