Monthly Archives: December 2021


Private Teachers, Tutors and Course Providers – 3 Top Tips for Your January Marketing Push

Friday, December 31st, 2021

january marketing

It’s that time of year again, New Year’s Resolutions time! Learn a new hobby, a new skill, new language, new sport, knitting, gardening, nutrition, join a book club…as a teacher you undoubtedly offer that perfect new skill that someone has been itching to learn. Your task now is to find them, and January is your time to do it…

Take advantage of the new year drive to learn, be motivated, eat better, sleep better, be productive. Show your potential new students that you have the right course to help them reach their individual goals.

Timing:
Get your marketing campaign out in the public eye, but do it quickly! Christmas is all about sharing, giving, and time with family and friends – togetherness is definitely the word of the season. But, from January 1st, people turn more inwardly and think about personal development and individual goal setting.

Make sure your marketing campaign is there and ready to embrace our new motivational mindset come January – don’t hesitate or delay, we all know how good intentions can dwindle as the month progresses!

Make them an offer they can’t refuse:
After Christmas, people are now swaying towards financial savings and considering cut-backs. We all have the tendency to go a little over the top with our Christmas spending, so January signifies to many the time to rest the credit card, and only take advantage of exceptional offers that are out there. Ensure your marketing campaign shouts ‘SAVING’ not expenditure. Include a January only offer to get people to act, and act now. Think a percentage discount, a ‘buy 1 get one half price’ or even a money back offer towards additional services.

Tap into key words and phrases:
You’re not alone with your January marketing campaign, so it’s important that you stand out from your competitors and from all the noise of advertisements and offers that bombard the internet. Think about the social media platforms available to you and how you can use key words, phrases and search terms to reach the right audience.Try your best to think like your target audience, what might attract them and what might they be searching for.

How We Can Help…
Don’t give your potential new customers and clients a reason to go to a competitor, give them the answers to their queries quickly by offering a contact number on all of your marketing material and adverts, wherever and however they appear.

But don’t panic, you don’t need to be a slave to your ringing phone just to benefit from your marketing campaign. Outsource your calls to us and we’ll make sure we maximise on every enquiry your marketing campaign generates.

Our service:

Calls answered with your own personalised greeting
Calls answered by your own dedicated receptionists
We can deal with general enquiries, take orders, and book in appointments
You’ll receive instant notification when a call is taken

Option to patch, email and/or text messages to one or more of your team

We can make ad-hoc outbound calls (included as standard)
We can take calls outside of standard business hours, even 24/7 if you need it

For more information about how we can support your January marketing campaign, call a member of our friendly team today on 01273 741400.

Get Your E-Shop January Sale Ready in 6 Simple Steps!

Wednesday, December 22nd, 2021

E-shop January Sale

Maximise on potential sales by following our easy steps to a more manageable January sale campaign…

Plan
Cyber Monday, Black Friday, Christmas…there’s plenty to plan for as the year draws to a close, but thinking ahead to your January sale can really make the difference. Be sure to work ahead and get your website ready, decide on the products going into your sale, and plan your discount percentages, start dates, end dates and how you’ll promote key lines.

Advertise
How are you going to let your website visitors know there’s a sale on your site? Design the banners you’ll be incorporating onto your pages, choose specific images and adverts, get all of this artwork created ahead of time to ensure there’s no delay come January.

Email
How are you going to let your existing customers know there’s a sale on your site? Drive customers back to your website with a targeted email campaign, where possible make your campaign personalised with relevant product recommendations based on previous buying preferences. Consider a sneak-peak, discount codes, or early sale access for your valued customers.

Social Media
The variety of social media platforms make promoting your sale to a wider demographic easier than ever! The variety of media available to upload should guarantee your sale advertising is interactive, colourful, and enticing. You should also make your posts and schedule them in advance to tick that off your to-do list ahead of January!

Optimise
With a boom in confidence for online shopping, customers are using mobile phones and tablets for purchases to further boost convenience. Don’t see a potential sale go to a competitor because you don’t have your site optimised! A site that isn’t optimised for use on a phone or tablet can be difficult to orientate, frustrating to use, and erodes confidence for the safety of inputting payment details onto your site. There’s no short-cut but to put time and money into ensuring your site works seamlessly on each and every device.

Live Web Chat
Get a live web chat window added to your website. Maximise every sale opportunity by giving your potential customers a fast and convenient method of getting help with any query that may be holding them back from making a purchase – think questions about delivery times, payment problems, or discount code issues.

For further help providing Live Web Chat on your website, head over to our website. We provide the software and even the team to answer your website enquires 24/7 should you need it. It’s easier and cheaper than you might think to stand out from your competitors and really boost your customer service during your January sale campaign.

£50 for You and £50 for Them – Every Time You Refer a Friend to CSnotepad

Sunday, December 12th, 2021

refer a friend, birds at the bird bath

Refer a new customer to us and we’ll send you a £50 Amazon voucher to say thank you, we’ll also top up their account with a £50 credit to use on any of our call, web chat, or virtual address services.

So can we ask a favour…?

We’d love for you to talk positively about your experience using our service

We’d love for you to tell others how we’re helping you achieve your business goals

We’d love for you to recommend us as the right company to choose

You don’t need to know the ins and outs of what we offer, we just ask that you send people our way! In return we’ll send you a £50 Amazon voucher as soon as someone you’ve referred signs up with us.

We appreciate the power of a positive recommendation, so they’ll be no jumping through hoops or chasing us to get your voucher, we promise! There’s no limit to the number of people you can refer to us, and therefore no cap to the number of vouchers we’ll send you. It really couldn’t be simpler. We always ask our new customers how they found us, so we’ll know that they were referred by you, or feel free to tell them to mention your name.

Not everyone has heard of a virtual receptionist, not everyone knows we could be the solution they’ve been looking for to make their business more manageable in 2022. Help your fellow business owners by spreading the word!

Teachers – How to Benefit from the New Confidence in Online Learning

Tuesday, December 7th, 2021

boost to online teaching

Opening the Door to Online Learning

The pandemic has opened the doors to a wider audience for teaching and training online across the widest scope of fields and disciplines.

Universities were forced to send all lectures and course material online. Students had no option but to embrace new online teaching methods. With universities still  wary of covid transmission within packed lecture halls, many of the new online channels for learning have remained in place.

Questions are now being raised as to whether universities can continue to justify the high tuition fees they demand.

In an article in The Guardian, Andreas Schleicher, the OECD’s director of education and skills warned, “I don’t think you can ask students to pay £9,000 for just online lessons….if that remains, I think you are going to see a lot of alternative providers; it’s a very interesting competition when it comes to online provision.”

Students now have a new confidence in online learning and this is encouraging them to look to other lower priced education providers. With online learning comes the potential to learn from anywhere in the world, no longer is location a defining factor or barrier.

How Teachers Can Benefit from the New Confidence in Online Learning

If you’re a teacher working primarily through an online platform, make sure you are benefitting from the new confidence in online learning and widening the scope of your marketing to reach students searching for new learning options worldwide.

Offer potential students the option of calling to discuss your teaching services and stand out from your competitors. Online learning doesn’t need to be anonymous, but great service to your students doesn’t need to dominate your days. At CSnotepad we can take care of the personal approach while you focus on other the areas of your business that need you. We’re here for your business beyond standard UK business hours, we can answer your calls at any time of day, no matter the time difference. We can make sure your potential students reach a friendly, professional and knowledgable member of our team who will appear as though a member of your own in-house team. You don’t have to be nervous about outsourcing your calls to us, we pride ourselves on never sounding like a call centre. Each of your calls will be answered in just the way you choose, and always with your own personalised greeting. We can deal with enquries, email out information and even book in appointments, zoom chats and skype calls. Think of us like your own receptionist working around the clock to ensure you never miss out on a potential new student, and that every caller receives the information they need and ends the call feeling confident in the service you provide.

For more information about how our friendly team can benefit your business just call us today on 01273 741400.

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Private Teachers, Tutors and Course Providers – 3 Top Tips for Your January Marketing Push

Get Your E-Shop January Sale Ready in 6 Simple Steps!

£50 for You and £50 for Them – Every Time You Refer a Friend to CSnotepad

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