Could These 5 Simple Changes Improve Sales on Your Website?

Monday, October 7th, 2019

online shopping

In this blog we’re focusing on 5 simple changes you could make that aren’t costly or complicated, but could really boost your sales.

1) Improve the photography of your products
The saying “less is more” doesn’t always apply, and in our opinion it doesn’t apply when it comes to product photographs on your website. One photograph really isn’t enough. Think like a consumer; what information would you visually want to see to reassure you before you purchased, would you want a close up of a particular feature, a label or mark or authentication, the packaging or perhaps the product in use? Remember that your potential customers don’t know how amazing your products are, they can only go by the information you supply. Always use clear, in-focus, bright and relevant photographs. This doesn’t mean you need to pay for a professional photographer, but it does mean you should put time and attention into photographing your products.

2) Read your website – and read it again…and again!
It sounds simple, but you’d be amazed how often websites contain spelling mistakes. It’s so easy to make simple errors, particularly when you’ve repeatedly worked and reworked the same paragraph of text – it’s difficult for you to see the wood for the trees! But to a potential customer on your website – spelling mistakes can be jarringly obvious! You want to provide a smooth and professional shopping experience on your website, so we recommend two possible solutions. Either, get a friend or relative to take a look at your website, a fresh pair of eyes could be all it takes to elevate your website text from amateur to superior. Or copy and paste segments of your website text into a word processing programme and make any necessary changes before copying and pasting back.

3) Are you up-selling?
Don’t miss an opportunity to up-sell and encourage add-on purchases. Make sure you lead your customers directly to relevant items to promote multiple sales. For example; if you sell cameras make sure that on an individual camera product page you also link to the compatible memory cards, a case, a tripod or a strap for example. Make it easy for the customer to find connected items.

4) Add Live Web Chat
A lack of answers could be stopping potential customers from making a purchase. Adding a live web chat window allows your website visitors to ask questions quickly and easily, there’s no wait to get a response by email, and it can be more convenient than picking up the phone. Offering Live Web Chat to your website visitors, even for a short period, can really help highlight improvements you could make to your website. Pay attention to frequent queries; are users struggling to find your delivery charges, wanting multi-buy discounts, or needing more information about certain products?

Live Web Chat offers the software that is straightforward to incorporate into your website, and can even supply the staff to respond to your customer enquiries. For more information take a look at www.livewebchat.co.uk

5) Remember to say thank you
You’d no doubt do it if you were making a sale face-to-face, so there’s no reason e-commerce should be any different. A simply ‘thank you’ sent by email could make a big impact, and gain you a customer for life, just remember to sound sincere rather than using as an opportunity to push additional products or services!


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