Biggest Online Shopping Day in History? – What’s this Cyber Monday Madness All About?

Monday, November 28th, 2016

In our last blog we got to grips with Black Friday. No sooner have we filtered through the influx of Black Friday offers in our inbox, we’re then bombarded by Cyber Monday offers…but what exactly is Cyber Monday?

Online Shop Image

Yet again this bargain discount day for shoppers comes from the US, Cyber Monday is the first Monday after thanksgiving. It became common for Americans to take the Friday after Thanksgiving off work and head to the shops (making the very most of Black Friday offers), when returning to their desks on Monday, most still took advantage of sales offers but now from online (the only place where they would have high speed internet back in the day)…and so was born Cyber Monday.

Last year Cyber Monday hit $3.1 billion in sales, up almost 21% from the year before. This huge increase is largely down to the ease at which people can now shop on their mobile devices. According to DealNews, 53% more goods were bought on mobile devices last Cyber Monday than the previous year.

Other than the obvious online element of Cyber Monday, the day differs from Black Friday in its focus. Black Friday historically slashes prices on electronic and technology goods, whereas Cyber Monday has a focus on soft goods such as fashion and beauty, as well as services and experiences such as flights and hotels which now favour online booking.

The other big difference between Black Friday and Cyber Monday is that the latter can be enjoyed from the comfort of your home or office. No battling with the crowds or fighting over discount goods in the isles. Cyber Monday is an online shoppers Mecca, where the sales really do come to you!

If Adobe Digital Insights and Forbes are to be believed, it’s expected that Cyber Monday 2016 will be the largest online shopping day in history!

If you’re a Cyber Monday fanatic, get these future dates in your diary:

November 27th 2017

November 26th 2018

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