The Smartphone Revolution Has Made Click-To-Call Crucial for Your Website

Wednesday, April 27th, 2016

You need to make sure that your business is benefiting from the smartphone revolution – and it can. According to a report in the Telegraph the number of smartphone users will surpass 2 billion in 2016 representing a quarter of the global population. Their article highlights that cheaper smartphones are opening new opportunities for marketing and commerce with consumers that previously had no method of accessing the internet. What this tells us is that more and more potential customers are accessing your website from their smartphone. Not only is it essential that your website is responsive for smartphone use, but also that you add a simple and prominent ‘click-to-call’ button.

iphone in hands

What is click-to-call
Click-to-call can also be referred to as click-to-talk or click-to-dial. It is an object on your website (a button, image or text) which upon clicking immediately calls and connects on devices with call capabilities. Although most smartphone browsers will now automatically detect a phone number, this auto-detection will turn the number into an un-stylised link that lacks the prominence that this important call to action deserves.

Why have click-to-call
Making a click-to-call button on your website makes it easy and fast for potential customers to contact you. In 2015 Google confirmed what many had been anticipating; more google searches are now made from a mobile rather than on a desktop computer (Search Engine Land). Never has it been easier for your potential customers to make the leap from scrolling your website to talking to you about your products or services.

How to add click-to-call

Your Click to call object could perhaps be your phone number presented in a button style, or a button that reads ‘Call Us’. Make it bold and prominent on your website, make it clear that it’s click-able.
Ensure that your click-to-call object appears near the top of your website; don’t make your potential customers scroll your site searching for it.
Place your click-to-call object in the same place on each page of your website. This will reinforce its presence and tempt a potential customer into getting further information from you directly.
Frequently check that your click-to-call object works correctly and calls through to the right place.
Making an object on your website click-to-call is simple, have a look at this Google Developers site for further details for website coding.

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