Monthly Archives: April 2016

The Smartphone Revolution Has Made Click-To-Call Crucial for Your Website

Wednesday, April 27th, 2016

You need to make sure that your business is benefiting from the smartphone revolution – and it can. According to a report in the Telegraph the number of smartphone users will surpass 2 billion in 2016 representing a quarter of the global population. Their article highlights that cheaper smartphones are opening new opportunities for marketing and commerce with consumers that previously had no method of accessing the internet. What this tells us is that more and more potential customers are accessing your website from their smartphone. Not only is it essential that your website is responsive for smartphone use, but also that you add a simple and prominent ‘click-to-call’ button.

iphone in hands

What is click-to-call
Click-to-call can also be referred to as click-to-talk or click-to-dial. It is an object on your website (a button, image or text) which upon clicking immediately calls and connects on devices with call capabilities. Although most smartphone browsers will now automatically detect a phone number, this auto-detection will turn the number into an un-stylised link that lacks the prominence that this important call to action deserves.

Why have click-to-call
Making a click-to-call button on your website makes it easy and fast for potential customers to contact you. In 2015 Google confirmed what many had been anticipating; more google searches are now made from a mobile rather than on a desktop computer (Search Engine Land). Never has it been easier for your potential customers to make the leap from scrolling your website to talking to you about your products or services.

How to add click-to-call

Your Click to call object could perhaps be your phone number presented in a button style, or a button that reads ‘Call Us’. Make it bold and prominent on your website, make it clear that it’s click-able.
Ensure that your click-to-call object appears near the top of your website; don’t make your potential customers scroll your site searching for it.
Place your click-to-call object in the same place on each page of your website. This will reinforce its presence and tempt a potential customer into getting further information from you directly.
Frequently check that your click-to-call object works correctly and calls through to the right place.
Making an object on your website click-to-call is simple, have a look at this Google Developers site for further details for website coding.

Why Do Small Local Businesses Offer Better Customer Service?

Tuesday, April 12th, 2016

The importance of great customer service is really being noticed, and the good news if you’re a small business owner is that 81 percent of consumers think you deliver better service than big businesses, furthermore customers are willing to pay more in return for it (Business News Daily). In this blog we outline why small businesses are able to up the customer service stakes, and why as a consumer you should consider small businesses over large chain brands.

Shoes sold on the bonnet of a car

Communication is absolutely vital, but there’s no point listening to your customers if you’re not able to help, accommodate or negotiate. One size definitely does not fit all; small businesses are in a stronger position to adapt to the needs of the consumer. Large chain brands are limited by a governing head-office and unable to freely tailor their products or services. Large chains lack flexibility, unable to bend rules or create bespoke packages to the requirements of the individual. However loyal you may be as a customer to a large chain brand, your value is less likely to be acknowledged and you wont always receive the VIP services and rewards that small businesses can offer you.

Small businesses can make decisions faster; the business owner may only be in the next room or easily reached at the end of the telephone. Large chain brands can struggle to communicate across departments causing frustrating delays for the customer. As a customer your query may be passed along a long and tedious chain of staff members before reaching a decision maker. No matter who you liaise with within a small business team, you’ll likely find that team members have a more hands on role within the company. Team members within small businesses have more authority to make decisions which builds a stronger sense of care for the job they do, resulting in a more positive experience for the customer.

CSnotepad is an independent call answering virtual receptionist service started, based and run in Brighton & Hove.

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