5 Reasons to Add Customer Reviews to Your Website

Sunday, August 30th, 2015

You don’t have to offer thousands of products or a catalogue of services to benefit from featuring customer reviews on your site, yet only half of small businesses think positive reviews are actually important (Yodle: Small Business and Online Reviews Survey). Did you know that 88% of consumers say they trust online reviews as much as personal recommendations?

Add Reviews to Your Site

If that wasn’t reason enough, 72% of consumers take action after reading a positive review. You don’t have to offer thousands of products or a catalogue of services to benefit from featuring customer reviews on your site, yet only half of small businesses think positive reviews are actually important (Yodle: Small Business and Online Reviews Survey).

Read on for a rundown of the top 5 reasons why a business of any size can benefit from adding reviews to their website…

1) Increase your sales
Reviews give the customer valuable product information from a fellow consumer; a personal, honest and unbiased analysis of how a product meets the needs of the consumer can give a customer the confidence to make a purchase. Your product description alone quite frankly can’t compete with this thumbs-up endorsement, it’s a powerful tool. Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers. Not only do reviews help your customer in their decision making, but they can offer you valuable feedback about the products and services you offer.

2) Validate your website
Reviews help to prove that you have a customer base and a sales history, it can give customers confidence in your business and offer some peace of mind that they will receive the goods they pay for! Don’t be too hasty to remove the odd bad review for certain products: according to Harvard Business Review a $60-a-bottle Tuscan wine enjoyed a 5% spike in sales after a popular online reviewer likened its aroma to “stinky socks.” This isn’t to say that your poorly reviewed products will become your next best seller, but seeing both good and bad can further validate your site and lead the customer to trust the legitimacy of your reviews.
(Obviously a string of negative reviews can be damaging so be sure to closely monitor the reviews on your own site as well as business testimonials on external reviewing sites)

3) Gain loyalty through customer engagement
Anyone that gives up a few minutes to write a good review on your site is instinctively going to feel more inclined to use your business again in the future. To maximise on this be sure to respond, even if it’s just to say thank you, e-commerce can be a faceless business and even the smallest interaction can help you to stand out from your competitors. Other browsers of your website can also see your response which assures them that you are active and are more likely to respond to their customer queries, in fact site visitors who interact with both reviews and customer questions are 105% more likely to purchase while visiting.

4) Help your SEO
Reviews don’t just help your relationship with your customers, they help your relationship with Google too You stand to dramatically improve your search engine ranking as a result of regular, fresh and relevant content provided by customer reviews. Customers are now frequently searching for ‘product name + reviews’ and reading product reviews before purchasing is a part of the buying journey for a vast number of consumers. However don’t try to be too clever, make sure that your reviews are in text format on your site and not disguised within images or flash elements as these will not be recognised and will only hinder your crawlability.

5) Reviews breed reviews
Just as we instinctively see an empty restaurant as a sign of a bad restaurant, make sure you get off the ground with reviews and contact your customers for their feedback. Once you have a few reviews, others will follow, and soon so will the benefits. Stats reveal that 47% of Britons have reviewed products online which suggests there is no shortage of people ready to provide their opinions. (eConsultancy)

Read our next blog for ideas on how to encourage customer reviews on your website.

Trackback/Pingback (1)

  1. 4 Easy Ways to Get Customer Reviews | CSnotepad on Sunday, July 15, 2018 at 2:33 am

    [...] our top 4 ways to get customers reviewing your business and your products. After reading our blog 5 Reasons to Add Customer Reviews to Your Website you now know the importance of customer reviews, but how do you go about getting [...]


  • Comments Closed

    Sorry, but comments are closed.

Recent Posts

separator

You’re in Control of When You Divert Your Calls to Us & When You Don’t – Here’s How!

It’s Not All About Incoming Calls – We’ll Make Outbound Calls For Your Business Too!

We Can Do More Than Just Take a Message – Order Taking With CSnotepad

£50 Amazon Voucher for Referring a Friend

E-Commerce Businesses – Offer Telephone Ordering, Get the Benefits Without Any of the Hassle

separator


Blog topics

separator


Archives

separator

Call 01273 741400 or email info@csnotepad.co.uk
Opening Hours *Telephone answering is available for customers 24/7
  • Monday 8:30am - 6:00pm
  • Tuesday 8:30am - 6:00pm
  • Wednesday 8:30am - 6:00pm
  • Thursday 8:30am - 6:00pm
  • Friday 8:30am - 6:00pm
  • Saturday 9:00am - 3:00pm
  • CSnotepad
  • Gemini House
  • 136-140 Old Shoreham Road
  • Brighton
  • East Sussex
  • BN3 7BD