How to make your small business look big

Tuesday, March 24th, 2015

So, you have got a great business concept, a team you trust, a product you love and enough capital to get things in motion. Now comes the tricky part – marketing. How do you make sure your target market get the right impression of your business when it comes to selling your products and services? Believe it or not, you don’t have to be an advertising genius to work this out. There are, in fact, some very simple steps you can take to lend your small business that crucial air of prosperity from the moment you start trading.

Smart branding is not always expensive branding

You don’t need to hire an expensive marketing guru to make your business into a brand. You do, however, need to do a bit of thinking about your target market, where it is situated and how they will interact with your products and services. Take the time to consider your company’s colours, the sort of font and format you use in your marketing text, how you and your team dress when you meet potential customers and the tone of voice you use in communications. These are what truly makes for memorable branding. And, yes, a cool logo can’t hurt either.

It’s all in the name

The name under which you trade will have a massive influence over how people see your company. Stay away from anything that makes you sound local or like you’re doing this from your garage. Think success when it comes to christening your company.

Use a virtual receptionist for that personal touch

As well as giving all customers who call your company a professional image of the operation, a virtual receptionist can help take care of all those annoying little jobs that you just don’t have time for when you are running the whole show. Order taking, payment processing and other such activities can all be handled by a good receptionist service, freeing up time and keeping your business ticking over in a professional fashion.

Making a big impression with your small business does not necessarily mean spending a fortune on marketing. Follow these three tips and ensure your product is delivered to your target market with all the impact it deserves.

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