Customer experience: Social media versus the virtual receptionist, by CSnotepad virtual receptionists of Brighton & Hove, Sussex, South East, UK

Wednesday, July 16th, 2014

Interested in using our virtual receptionist service? Click here.

In the modern commercial environment, it’s so simple to be a faceless and voiceless entity that revolves around various interfaces. Digital marketing, and in particular social media is making it so easy to grow a diverse network of contacts nationally and internationally. However, are these platforms that put us on the map contributing to our customers becoming lonelier?

Research from the University of Michigan suggested that loneliness can be one of the symptoms of usage of sites such as Facebook. Companies are more and more frequently using social networks to build business pages to drive traffic for a new type of customer experience, however, as the research suggests, social networks can lead to a reduction of individual occurrences of moment to moment happiness.

When so many of your customers are communicating through online channels you would be foolish not to have a presence especially with the capabilities to manage these on the go.

But what of the times you are not available? The savvy entrepreneur will still value the real life human to human relationships. If time is a factor then it’s never been easier to use an outsourced virtual receptionist, such as the service offered here at CSnotepad. Something as simple as this telephone order taking service can allow businesses the opportunity to continue to provide moment to moment happiness for their clients even when they aren’t around to deliver the service. Where the social media page lacks tone, emotion, and agility the human being on the end of the line in your virtual order taking service can quickly react to your customer’s needs. By our very nature we are social creatures; we need each other to survive and prosper, and it’s the same in business. When you are not there to pick up the pieces a remote order taking service can deliver the happiness that you can’t.

Next time you plan your marketing spend think about your customers and their experiences. Is it worth spending the money on digital or enhancing their experience through some human interaction? How could you use your social media platforms to direct customers to an outsourced order taking service? Remember, at the end of the day people do business with people.

Interested in using our virtual receptionist service? Click here.


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