Private Teachers, Tutors and Course Providers – 3 Top Tips for Your January Marketing Push

new-years-resolutions

Private Teachers, Tutors and Course Providers – 3 Top Tips for Your January Marketing Push

It’s that time of year again, New Year’s Resolutions time! Learn a new hobby, a new skill, new language, new sport, knitting, gardening, nutrition, join a book club…as a teacher you undoubtedly offer that perfect new skill that someone has been itching to learn. Your task now is to find them, and January is your time to do it…

Take advantage of the new year drive to learn, be motivated, eat better, sleep better, be productive. Show your potential new students that you have the right course to help them reach their individual goals.

Timing:
Get your marketing campaign out in the public eye, but do it quickly! Christmas is all about sharing, giving, and time with family and friends – togetherness is definitely the word of the season. But, from January 1st, people turn more inwardly and think about personal development and individual goal setting.

Make sure your marketing campaign is there and ready to embrace our new motivational mindset come January – don’t hesitate or delay, we all know how good intentions can dwindle as the month progresses!

Make them an offer they can’t refuse:
After Christmas, people are now swaying towards financial savings and considering cut-backs. We all have the tendency to go a little over the top with our Christmas spending, so January signifies to many the time to rest the credit card, and only take advantage of exceptional offers that are out there. Ensure your marketing campaign shouts ‘SAVING’ not expenditure. Include a January only offer to get people to act, and act now. Think a percentage discount, a ‘buy 1 get one half price’ or even a money back offer towards additional services.

Tap into key words and phrases:
You’re not alone with your January marketing campaign, so it’s important that you stand out from your competitors and from all the noise of advertisements and offers that bombard the internet. Think about the social media platforms available to you and how you can use key words, phrases and search terms to reach the right audience.Try your best to think like your target audience, what might attract them and what might they be searching for.

How We Can Help…
Don’t give your potential new customers and clients a reason to go to a competitor, give them the answers to their queries quickly by offering a contact number on all of your marketing material and adverts, wherever and however they appear.

But don’t panic, you don’t need to be a slave to your ringing phone just to benefit from your marketing campaign. Outsource your calls to us and we’ll make sure we maximise on every enquiry your marketing campaign generates.

Our service:

Calls answered with your own personalised greeting
Calls answered by your own dedicated receptionists
We can deal with general enquiries, take orders, and book in appointments
You’ll receive instant notification when a call is taken
Option to patch, email and/or text messages to one or more of your team
We can make ad-hoc outbound calls (included as standard)
We can take calls outside of standard business hours, even 24/7 if you need it

For more information about how we can support your January marketing campaign, call a member of our friendly team today on 01273 741400.

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