We all hear about how worthwhile social media marketing can be for businesses, but have you been struggling to see the rewards? Well, Pinterest just might be a little gem in your online marketing toolkit!
With 16.7 people in the UK using Pinterest every month, and 56% of them saying that they’re inspired to buy products they see on Pinterest – we’ll let you do the maths!
Tapping into your new audience
Lianne Harris, the founder of Pinned, a social media management company that specialises in Pinterest, explained in an article with The Guardian that unlike other social media platforms, Pinterest users are looking for subjects rather than brands. On Pinterest users don’t need to be following your business to see your content in their newsfeed.
To reach your target audience with Pinterest, you need to think outside the box and move away from the shouted social media strategies, such as scheduling and SEO. Harris stresses that anything you post needs to focus on inspiring users, the more inspiring a post or picture, the more likely a Pinner is to explore it a bit further – which includes clicking through to your website!
Clicks to Sales – Buying Mode on Pinterest
Karen Webber, founder of Goodness Marketing feels strongly about the marketing potential with Pinterest. “They tend to be predominantly in research mode, which is a step closer to a purchase. On most other social channels, they might do some research but they’re also looking at friends’ pictures, participating in groups or organising events. Purchase intent is diluted – but when they come to Pinterest, they usually mean business.”
Think you don’t have time for Pinterest? Think again!
Free up time to explore new online marketing channels for your business like Pinterest, by outsourcing your incoming calls.
Think you can’t outsource your incoming calls without losing your personal service – we want you to think again!
Free up time by outsourcing your incoming calls to our friendly Brighton based team. We pride ourselves on never sounding like a call centre, and with our caller recognition technology we can offer your callers the same warmth of service you would. Your callers will never know they haven’t reached your business directly. Your calls will be assigned to just a small team of our professional customer service advisors who will be trained on your products and services, they’ll even get to know your frequent callers, and your frequent callers might even get to know them too! Together we can fully tailor your own script to perfectly match your customer service style.
To find out a little more about how we’ll never sound like a call centre, read our short blog, or feel free to call a member of our friendly team today on 01273 741400.