Heating Engineers – if you’re looking to boost business following the government’s recent Heat and Buildings Strategy Plan (which aims for a ban on gas boilers by 2035) it’s helpful to know what’s stopping your customers from ‘going green’ with their heating choices.
The Great British Home Heating Survey asked 18,000 people and helped shed a little light…
What’s putting people off renewable heating alternatives?
Over 32% said they were unsure of the cost saving benefits of a new system.
When asked whether a heat pump is a good alternative to a gas boiler, over 40% didn’t know.
With the consumer clearly feeling they’re lacking the facts, there’s an opportunity here to market, inform, educate and promote your services as a heat engineer.
The survey found that 51% of people asked had not even considered replacing their existing system with a renewable alternative. Your marketing campaign should address why it’s so important to consider an alternative to a gas boiler, and equip them with the choices, costs and benefits. Be honest and be current in your knowledge – make yourself the obvious choice, and stand out from your competitors.
There’s no need to be daunted by the prospect of a marketing campaign. Importantly; money spent promoting your services shouldn’t be waisted by an inability to answer calls and respond to enquiries as interest builds. Rest assured, you don’t need to juggle everything…
At CSnotepad we have staff ready to support you with your marketing campaign
As you start to see an increase in interest from potential customers, trust us to handle your incoming calls, freeing you from the ringing phone. We’ll answer each call as though a member of your own team, think of us as your own receptionist, handling the calls in just the way you choose. We can answer questions, email out information, manage physical mail-outs, patch the call through to you if you’re free, divert to a member of your team, or simply take a message so you can call them back at a time that’s convenient. With our telephone answering service in place, you’ll never miss the next potential sale, and reliably reap the rewards of your marketing efforts – all while you’re free to focus on the areas of your business that really warrant your time.
It’s fast and easy to set up a telephone answering service with us, just chat to one of our friendly team today on 01273 741400. Or find out a little more on our website.