Maximise on potential sales by following our easy steps to a more manageable January sale campaign…
Plan
Cyber Monday, Black Friday, Christmas…there’s plenty to plan for as the year draws to a close, but thinking ahead to your January sale can really make the difference. Be sure to work ahead and get your website ready, decide on the products going into your sale, and plan your discount percentages, start dates, end dates and how you’ll promote key lines.
Advertise
How are you going to let your website visitors know there’s a sale on your site? Design the banners you’ll be incorporating onto your pages, choose specific images and adverts, get all of this artwork created ahead of time to ensure there’s no delay come January.
Email
How are you going to let your existing customers know there’s a sale on your site? Drive customers back to your website with a targeted email campaign, where possible make your campaign personalised with relevant product recommendations based on previous buying preferences. Consider a sneak-peak, discount codes, or early sale access for your valued customers.
Social Media
The variety of social media platforms make promoting your sale to a wider demographic easier than ever! The variety of media available to upload should guarantee your sale advertising is interactive, colourful, and enticing. You should also make your posts and schedule them in advance to tick that off your to-do list ahead of January!
Optimise
With a boom in confidence for online shopping, customers are using mobile phones and tablets for purchases to further boost convenience. Don’t see a potential sale go to a competitor because you don’t have your site optimised! A site that isn’t optimised for use on a phone or tablet can be difficult to orientate, frustrating to use, and erodes confidence for the safety of inputting payment details onto your site. There’s no short-cut but to put time and money into ensuring your site works seamlessly on each and every device.
Live Web Chat
Get a live web chat window added to your website. Maximise every sale opportunity by giving your potential customers a fast and convenient method of getting help with any query that may be holding them back from making a purchase – think questions about delivery times, payment problems, or discount code issues.
For further help providing Live Web Chat on your website, head over to our website. We provide the software and even the team to answer your website enquires 24/7 should you need it. It’s easier and cheaper than you might think to stand out from your competitors and really boost your customer service during your January sale campaign.
