Monthly Archives: September 2015


Dreaded Dragons’ Den Question: Know Your Gross Profit From Your Net Profit

Monday, September 28th, 2015

If you’re a fan of the television series Dragons’ Den you’ll be very familiar with the cringe inducing moment when the budding entrepreneur is asked for their business’ figures. “What’s your gross profit” Peter Jones will ask… the camera zooms in, their face goes blank overcome with panic and the Dragon sighs – know your figures you scream at the television set in desperation! But do you know your gross profit from your net profit, do you really know the difference?

Dragona' Den Chairs

You shouldn’t need to be pitching in front of a panel of millionaire investors to see the worth in getting to grips with these important financial terms, they equip you with valuable information to help you better understand the health of your business.

Read on for a clear and simple explanation…

Gross Profit

It can sometimes be referred to as gross income or sales profit.
Simply speaking: Gross Profit = sales – the cost of producing the goods sold.
Cost of producing goods may include:
Materials used
Direct labour
Packaging
Transportation
All these costs are variable and associated with the manufacture of the product or service you sell, gross profit is therefore helpful for understanding how efficiently your business manages the expenses directly associated with manufacturing or creating your product or service.

Net Profit

It can sometimes be referred to as the bottom line, net income, or net earnings. The net profit is the amount of money a company has left after all expenses have been subtracted from the total revenue over a period of time.

Simply speaking: Net Profit = sales – total costs.
Total costs include all variable costs associated with manufacturing a product or service that you used to calculate your gross profit, but also include all fixed costs such as:
Office expenses- telephone bill, stationery, utilities
Rent
Wages
Advertising
Insurance
It’s a crucial calculation when accessing the profitability of your business.

4 Easy Ways to Get Customer Reviews

Sunday, September 13th, 2015

Read on for our top 4 ways to get customers reviewing your business and your products. After reading our blog 5 Reasons to Add Customer Reviews to Your Website you now know the importance of customer reviews, but how do you go about getting them?

Online Reviews Image

1) Ask
This may sound obvious, but you’d be amazed at the number of businesses that don’t think to simply ask their customers. Yodle found that only 13% of small businesses are actually approaching their customers about posting reviews, and their main reason for not – “I haven’t thought about it”. Timing is key, you must contact them while your business is still fresh in their mind. A polite follow up email isn’t going to offend, so don’t be apprehensive about asking, if you’ve offered great customer service then you should have nothing to worry about. Give some thought and consideration to how you word your request, think personal not clinical, highlight how valuable their feedback is to you. If a customer compliments your business in an email or in a conversation, politely ask them if they wouldn’t mind putting it in a review.

2) Make It Routine
Make asking customers for reviews part of your routine, build it in as a essential step in your customer service model and not an occasional after thought or laborious 6 monthly chore – you’ll soon see the reviews appear.

3) Make It Simple
You are asking your customers to give up a few minutes of their time, so it’s crucial that you make the process of leaving a review simple and fast. A customer wont value your business enough that to trawl the internet for ways to review you and your products. Include clear links in your request email as well as visible buttons on your website and remember to regularly check that the links work.

4) Offer An Incentive
A small incentive can be a great way of encouraging reviews while also showing your appreciation, this could be free delivery with their next order, or a small percentage discount which also works to encourage repeat custom. Let’s be clear though, offering an incentive is not buying reviews, be careful with your wording you are not offering an incentive in return for a good review!

Remember to say thank you for reviews that you receive, a thank you still goes a long way.

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