In the current economic climate your customers have less money to spend. They want to buy the cheapest products and services. Unfortunately, for the majority of businesses, overall costs and overheads are increasing and so freezing or even cutting prices to compete is not an option. If your increased costs are not passed on to customers, your profits are reduced.
In addition, consumers are becoming more demanding, and so businesses that wish to remain competitive in 2012 will have to reduce costs while keeping service levels high.
Luckily, the majority of customers are still prepared to pay for good service. It’s proven that happy and satisfied customers have increased brand loyalty and are also less price sensitive. So rather than thinking about slashing prices, you should be aiming to differentiate from your competitors by providing better service.
One of the easiest ways to improve customer services is simply to be available when they need you.
From the very start of the sales process, potential clients will expect you to be reachable. If they phone you and get a recorded message, or even worse, no answer at all, they will probably go elsewhere. For the customer, every penny counts these days, and when they choose to spend it with your company they will want to believe that they are getting value for money from you. Even for long term ‘loyal’ customers, there is nothing like the pressure of a tightening budget and an unanswered phone to encourage them to check out the competition.
If you’re often away from your phone, or even if you just want your customers to hear a real human voice when you’re out of the office, call handling solutions from CSnotepad could be the answer.
Our highly trained Virtual Receptionists pride themselves on providing outstanding levels of service to our customers and your customers. We’ll even provide you with a dedicated Account Manager to make sure everything runs smoothly.
Leaving you free to do the same for your business.